We provide products and services which are needs for the advancement and improvement of human life.
Our products and services must be excellent in quality, low in price and perfect in service. Therefore, profit is not the purpose of the corporation, but the result of our effort which shall be proper compensation. Cost savings, quality innovation and product and service differentiation contribute to the part of the benefit which is determined by our efforts.
We will respect good tradition and habits, but will not hesitate to reform and improve for advancement. In all areas, competition is the basic engine that drives development and improvement. However, excess competition can lead to deconstruction, so we make efforts for internal and external cooperation.